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Monthly Website Maintenance
Once your
custom website is up and running, we offer monthly
web site promotion and website maintenance
for continued tuning and upkeep of your site. As information and
features contained within your website change, such as upgrading
of inventory, new photographs, or new company logo / graphics,
or personnel, we will be there to make the appropriate changes
within the website. As the search engines change and upgrade the
algorithms they use to list and rank websites (potentially reducing
your website's position in search results), we will be there to
tweak the programming code within your website pages, to renew
and maintain 'Search Engine Friendliness', and your ability to
be found by your potential customers performing an Internet search.
Ask yourself these questions:
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If
you have an existing website, does anybody know where it is?
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How
is it being promoted and marketed? On-line, off-line?
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How
is your website differentiated from your competition?
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New
custom website or existing website, do you know how many visitors
you have - per day, per week, per month, per year?
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What
hour of the day are you most frequently visited?
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Do
you know who referred those visitors to your website?
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Exactly
what search words or phrases did your visitors use to find your
website?
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Or
perhaps you do get some web traffic, but do they look at any
other pages after your initial home page?
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How long are they at your website before they move on to some
other website?
- When you pay
for advertising through radio, TV, newspaper, ect., how can you be
sure which ads are working to bring you website traffic, and which
ads are not?
The
point of these questions is that if you had a Monthly Statistics
Report, you would have the answers to these, and many other
important questions. These answers could be very useful in helping
to manage your overall Internet marketing program.
For example,
if you were to run advertising spots which included your web site
address in, perhaps, three different media (radio, TV, magazine),
during, say, three different weeks, you could watch the traffic
spikes at your website, on a day-by-day basis, and know accurately
which type of media was the most cost-effective way to spend your
advertising dollars! Also, when changes and improvements are made
to the website itself, it is easy to track the effectiveness of
those changes.
Call us and
find out how we can help you build your business using a variety
of Internet marketing techniques -- 706.792.0900 or email us at:
Info@WebMasters-USA.Com
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